





Color Theory Check
What do your brand colors really say about you?
The Color Theory Check is a guided exercise that helps you decode the signals your brand palette is sending—and whether those signals align with your intended personality and story. Color is one of the most powerful non-verbal cues a brand has, shaping emotion, expectation, and recognition before a word is read.
✔ Assess your palette – Capture your primary and secondary colors across touchpoints.
✔ Understand color psychology – Learn what each color communicates in brand contexts.
✔ Spot misalignment – Identify where your colors may be sending mixed messages or confusing signals.
✔ Actionable next steps – Use insights to refine your palette for clarity, consistency, and impact.
Perfect for small businesses, startups, and brand builders, this tool gives you the clarity to ensure your colors reinforce, not undermine, your identity.
Strong brands don’t just look good. They look right.
What do your brand colors really say about you?
The Color Theory Check is a guided exercise that helps you decode the signals your brand palette is sending—and whether those signals align with your intended personality and story. Color is one of the most powerful non-verbal cues a brand has, shaping emotion, expectation, and recognition before a word is read.
✔ Assess your palette – Capture your primary and secondary colors across touchpoints.
✔ Understand color psychology – Learn what each color communicates in brand contexts.
✔ Spot misalignment – Identify where your colors may be sending mixed messages or confusing signals.
✔ Actionable next steps – Use insights to refine your palette for clarity, consistency, and impact.
Perfect for small businesses, startups, and brand builders, this tool gives you the clarity to ensure your colors reinforce, not undermine, your identity.
Strong brands don’t just look good. They look right.