Brand Architecture Hot Sheet – Types, Definitions, Pros & Cons
Confused about how to structure your brand? The Brand Architecture Hot Sheet is a quick-reference guide that explains the four main models. Branded House, House of Brands, Endorsed Brand, and Hybrid. Each type is broken down with clear definitions, pros, and considerations so you can see which structure best supports your business. Perfect for startups, small businesses, and marketing teams looking for clarity without the jargon.
2 page PDF
Brand Architecture Hot Sheet – Types, Definitions, Pros & Cons
Confused about how to structure your brand? The Brand Architecture Hot Sheet is a quick-reference guide that explains the four main models. Branded House, House of Brands, Endorsed Brand, and Hybrid. Each type is broken down with clear definitions, pros, and considerations so you can see which structure best supports your business. Perfect for startups, small businesses, and marketing teams looking for clarity without the jargon.
2 page PDF
