Does your brand name really set you apart—or is it blending in with the crowd?
Naming Distinction is a practical self-assessment that helps you evaluate the strength, clarity, and distinctiveness of your brand and product names. Through guided questions and simple yes/no checks, you’ll discover whether your naming creates instant recognition, tells a compelling story, and reinforces your brand positioning—or if it’s causing confusion and holding you back.
✔ Evaluate your brand name – Test if it’s memorable, ownable, and aligned with your brand voice.
✔ Spot risks early – Identify where generic or inconsistent naming could weaken trust or make marketing harder.
✔ Check system & structure – Review product/service names, taglines, and sub-brands for clarity and consistency.
✔ Actionable next steps – Use your results to refine your naming approach or as a clear brief for external partners.
Perfect for small businesses, startups, and marketing teams, this tool gives you the clarity to know if your brand name is a strategic asset—or a hidden liability.
Make sure your name works as hard as your business does.
Does your brand name really set you apart—or is it blending in with the crowd?
Naming Distinction is a practical self-assessment that helps you evaluate the strength, clarity, and distinctiveness of your brand and product names. Through guided questions and simple yes/no checks, you’ll discover whether your naming creates instant recognition, tells a compelling story, and reinforces your brand positioning—or if it’s causing confusion and holding you back.
✔ Evaluate your brand name – Test if it’s memorable, ownable, and aligned with your brand voice.
✔ Spot risks early – Identify where generic or inconsistent naming could weaken trust or make marketing harder.
✔ Check system & structure – Review product/service names, taglines, and sub-brands for clarity and consistency.
✔ Actionable next steps – Use your results to refine your naming approach or as a clear brief for external partners.
Perfect for small businesses, startups, and marketing teams, this tool gives you the clarity to know if your brand name is a strategic asset—or a hidden liability.
Make sure your name works as hard as your business does.
12 page PDF
