Does your brand architecture make sense or cause confusion?
The Sense & Structure tool is a guided self-assessment designed to reveal whether customers can clearly understand and navigate your brand and offer. Through simple, practical questions, you’ll uncover issues around naming, brand hierarchy, product fit, and customer navigation. The results help you see whether your structure is supporting growth or quietly undermining it.
✔ Spot risks early – Identify brand overlap, fragmentation, or confusing hierarchies.
✔ Check clarity – Ensure your offer and product set makes sense to customers, not just your org chart.
✔ Actionable next steps – Use insights to refine your structure or create a clear brief for external partners.
Perfect for businesses with growing portfolios, sub-brands, or product ranges, this tool helps you simplify complexity and strengthen brand impact.
Clarity sells. Confusion costs. Make sure your structure works for you.
Does your brand architecture make sense or cause confusion?
The Sense & Structure tool is a guided self-assessment designed to reveal whether customers can clearly understand and navigate your brand and offer. Through simple, practical questions, you’ll uncover issues around naming, brand hierarchy, product fit, and customer navigation. The results help you see whether your structure is supporting growth or quietly undermining it.
✔ Spot risks early – Identify brand overlap, fragmentation, or confusing hierarchies.
✔ Check clarity – Ensure your offer and product set makes sense to customers, not just your org chart.
✔ Actionable next steps – Use insights to refine your structure or create a clear brief for external partners.
Perfect for businesses with growing portfolios, sub-brands, or product ranges, this tool helps you simplify complexity and strengthen brand impact.
Clarity sells. Confusion costs. Make sure your structure works for you.
